UPDATE: Due to a scheduling conflict, this #Labchat had to be postponed. We will let you know when the chat with Neil Capel is rescheduled. Thank you! Refunds will be issued to all who bought tickets.
Neil Capel has a track record.
In his latest endeavor, Sailthru, he’s moved it from a marketing company to a data company and acquired 3 companies to fuel its success. Come hear how it’s done.
A #Labchat with Neil Capel, founder & CEO of Sailthru
4:00 PM Friday, February 15th, 2013
#TheLabNYC 122 West 26th Street, (5th floor), New York, NY
Price: $20.00/per person
A successful track record of working on large-scale, high-demand web systems led Neil to develop Sailthru’s unique capabilities in handling mass-to-one personalized content in email and on-site.
Prior to founding Sailthru, Neil was the Chief Technology Officer for MusicNation (an AlleyCorp company) ASmallWorld, and MoneyMedia (acquired by the Financial Times). Neil is an adviser to several startups, including Refinery29.com and Zootoo.com, and serves as a mentor for E[nstitute], a two-year apprenticeship program for young adults to work with top NYC entrepreneurs.
He is a frequent speaker on topics ranging from behavioral targeting to big data collection and usage. Most recently, he has presented at Media Post’s Email Insider Summit, Business Insider’s Social Commerce Summit, and the Spree Developer Conference. In 2011, Neil was also named to the The Silicon Alley 100 as one of New York City’s most influential technology leaders.
Sailthru provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. The company helps brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.
Sailthru’s Horizon technology creates individual user profiles associated with each person’s email address and online behavior. Our algorithms gauge each individual user’s intent and match appropriate content and frequency of email communications such that every email is tailored to the unique user. That means they send as many permutations of an email as there are recipients. All simultaneously, all automated and all in real time.
Sailthru has helped more than 200 well-known publishers and ecommerce companies, including AOL/Huffington Post, Business Insider, Daily Beast/Newsweek, Fab.com, FlavorPill, Oscar de la Renta, and Thrillist, turn their email lists into strategic, value-driving assets. What they’ve found is that capturing interests early on and deepening the engagement of each user over time extends the customer lifetime value and increases ROI.
Photo by supercake via Flickr Creative Commons.